JPB Furley & Co Ltd. was established in 1976 by John Furley after the sale of his Sportex company to Dunlop Sports UK. We are a multi-generation family-owned business operating from purpose built premises in Auckland.

Our staff have an excess of 85 years of combined experience of successfully promoting and distributing firearms, hunting and outdoor products to the New Zealand hunter, outdoorsman, competitive and recreational shooter.

Focusing on leading American brands, we have built strong personal relationships of trust and respect with our overseas principals and our nationwide dealers ensuring that our represented brands will continue to grow and be market leaders in New Zealand.